Raleigh H.E.A.R.T. Campaign

Managed the implementation of a mental health unit in collaboration with the City of Raleigh and 10+ organizations and successfully secured over $1 million in the city budget to launch the city’s first-ever alternative response program.

Year

2023-2024

Organization

Emancipate NC

  • Designed a strategic communication plan and executed coordinated social media and email campaigns

  • Organized community training sessions and events to promote program goals and enhance community awareness and designed digital and print educational materials, including visual guides and instructional resources

  • Cultivated and sustained strong, trusting relationships with city + county officials, candidates, volunteers, and partner organizations

  • Analyzed outcomes and provided recommendations for optimizing communications in targeted media outlets

Strategy + Alignment

Media + Content

Maintained and created the Instagram page. Acquired 300 follor

Email Campaigns

Wrote the copy for email campaigns on Mailchimp. We were able to acquire 900 newsletter subscribers and turn out over 50 people to city council meetings.